UNSEEN.

Launched in mid-2014, Unseen is a mobile app that enables truly anonymous media sharing and communication.  After a period of aggressive growth on college campuses around the US, Thinktiv was tasked with creating a differentiated, bold new brand capable of fueling the company’s broader expansion.  In parallel, Thinktiv performed an extensive UI/UX audit on the Unseen product platform, re-thinking how users interact and produce content in the Unseen world, and re-designing the app experience to drive user engagement.

Efforts

PRODUCT DESIGN
UX DESIGN
PERSONA RESEARCH
UI DESIGN
BRAND STRATEGY
MARKETING STRATEGY
CAMPAIGN DESIGN