Logos in the Wild.
It wasn't easy to come across well conducted typography studies or processes when I was in design School. I have spent a fair amount of my career learning how to craft logo marks that are conceptually strong, legible, scalable, powerful, and exectued well. At Thinktiv, I have applied that knowledge in building a unique process of connecting an elegant and appropriate mark to it's brand. These specific marks are all from real companies/cleints and combine simplicity and gemoetry in execution. Most I have done myself. Some have been art directed by designers and others
Jake Snow, Andrew Persoff, Joe Ramirez, Chelsea Chappel, Brand Designers
Sarah Walter, Senior Designer Dave Foster, Typographer
Efforts
TYPOGRAPHY DESIGN
MARK ANATOMY DESIGN
CONCEPTUAL BRAND DEVELOPMENT
BRANDING STRATEGY
