City of Austin.

Municipal governments often lack touch with their communities and economic efforts. We worked closely with the City of Austin to create a system for how they present themselves to the public. After several months of preliminary research and organizational restructuring, we designed a detailed brand system, involving 5 departments across Economic Development. The result was a 300 page style guide, providing unique imagery and design parameters for every occasion and medium.

Efforts

BRAND MESSAGING
BRAND STRATEGY
CONSTITUENT RESEARCH