OJO.

The entity known as OJO was the brainchild of the founders of Yodle. After the IPO of Yodle, they came to our team, looking to create a new social intelligence app. After preliminary ethnographic research, it didn't take long to discover an SMS based intelligence was a more effective medium for translating information. OJO has spent the last 2 years developing artificial machine learning technology that supplies various verticals (real estate, purchasing, mortgages, etc.) with adaptive assistance via SMS. My team has worked with OJO labs since it’s inception to correlate product value, build a functional brand, and tell their story to investors, partners, and consumers.

Alex Pappas, Jessica Braun, Product Managers;  Joe Ramirez, Chelsea Chappell,  Designers

Efforts

BRANDING STRATEGY
CATEGORY DESIGN
UX DESIGN
UI DESIGN
MARKETING STRATEGY
PRODUCT DESIGN