Stratfor.

As the world’s leading geopolitical intelligence platform, Stratfor brings global events into valuable perspective, empowering businesses, governments, and individuals to more conveniently navigate their way through an increasingly complex international environment. Globally engaged individuals and organizations join Stratfor for objective geopolitical intelligence and analysis that reveals the underlying significance and future implications of emerging world events. The company's complex infrastructure of global analysts and technologists required a product lens to restructure their value offerings.

The engagement with Stratfor was by far the largest and most in-depth initiative with a single client during my during my time at Thinktiv. The project touched every skillset in our trans-disciplinary environment. Content strategy, product invention, UI/UX, branding, analytics, market assessment, consumer analytics, message re-positioning, marketing video, and company restructuring. As we often invent new companies from scratch, it was a challenge and payoff to restructure a company from the ground up.

Alex Pappas, Product Manager;  Sarah Walter,  Designer

Efforts

BRANDING STRATEGY
CATEGORY DESIGN
UX DESIGN
UI DESIGN
MARKETING STRATEGY